Pace

Building the Brand for Pace

Pace is a skincare brand made for athletes. The identity focuses on a clean, minimal system with an emphasis on sleek, functional packaging that fits into an active lifestyle.

Challenge

The challenge was creating a brand that stands out in a growing athletic skincare space without overcomplicating the design. It needed to feel performance-driven and recognizable from a distance, especially through packaging, while staying clean and easy to use.

Approach

Typography did most of the heavy lifting. I made a custom typeface for the logo , focusing on the fonts boldness

To support the concept, I introduced a subtle running track element along the side of the packaging. It acts as a visual cue to the brand’s audience without overpowering the overall design.

The rest of the system stays minimal, allowing the structure, spacing, and product layout to carry the identity.

Outcome and Reflection

The result is a focused and cohesive brand that feels aligned with an athletic lifestyle while staying clean and modern. The packaging is easy to recognize, and the minimal system allows the brand to scale across different products without losing its identity.

This project helped me develop a stronger sense of how typography and restraint can carry a brand identity on their own.